CM Content Studio
Thought Leadership & Research
Developed this CEO presentation, synthesizing extensive industry research into a compelling narrative about value-based reimbursement to support new product.
Conceptualized and wrote this CEO speech for NARA, using an Ironman triathlon metaphor to connect rehab therapists’ pandemic challenges with strategies for navigating an uncertain future.
Examined why traditional wellness programs fall short in addressing obesity, using clinical research to establish the need for comprehensive, evidence-based weight management programs.
Analyzed internal employer research to identify four characteristics of high-performing wellness programs, translating data into actionable best practices for improving employee engagement.
Ghostwrote this Medium article for Net Health CEO, exploring how AI and predictive analytics can transform EHRs from administrative burdens into powerful clinical decision-support tools.Â
Proactively developed and ghostwrote this article for Alere Health's CEO, exploring the evolution of mobile technology and its potential to Improve access ahead of a new health app launch.
Conceived the idea to create a five-minute video offering helpful thought leadership as gated content, generating three times the typical first-month results of a traditional ebook.
Ghostwrote this article for client Hamilton Mears on how social influence drives healthier workplace behaviors, supporting Alere Health's repositioning as a behavior change company.
Researched and wrote a thought leadership ebook to launch new solution. Built a broader story, creating a substantial campaign asset to support lead generation.
Researched and wrote a visionary white paper exploring blockchain’s potential to transform healthcare payments, creating a thought leadership asset for approaching health plan market.
Developed a thought leadership ebook to help occupational medicine businesses overcome common business challenges while positioning Net Health as a trusted resource.
Ghostwrote this article for Alere Health executive Norm Ryan, MD, exploring strategies to reduce unnecessary Medicaid emergency department visits.