CM Content Studio
White Papers & Ebooks
Researched and wrote an original white paper exploring how AI search is changing online visibility and creating new opportunities for smaller businesses. Synthesized current industry research into an accessible narrative and developed a framework for turning internal expertise into authoritative content that buyers and AI can find.
Researched and wrote a thought leadership ebook to launch Payspan’s new premium payment solution. Built a broader story around changing consumer expectations, digital payment trends and member loyalty, positioning the product within an industry challenge and creating a substantial campaign asset to support lead generation.
Developed a visually driven ebook chronicling Bennett’s role in building Atlanta’s Mercedes-Benz Stadium. Interviewed the project team and curated hundreds of photos documenting the transport of massive structural steel through downtown Atlanta. The finished piece helped generate visibility for another stadium project.
Developed a research-based white paper supporting Alere Health’s repositioning from health management to behavior change. Translated research, health coach interviews and participant insights into practical guidance showing wellness managers why employee health improvement requires some type of behavior change.
Researched and wrote a visionary white paper exploring blockchain’s potential to transform healthcare payments. Developed the business case for connecting health plans, providers and consumers through blockchain, creating a thought leadership asset for approaching health plans with a request to partner on a new solution.
Developed a highly targeted campaign to reach health plan medical leaders, ghostwriting a research-driven NICU white paper by a neonatologist. Built a prospect list of roughly 200 chief medical officers and used the content to open conversations with public-sector health plans, ultimately generating a new client.
Developed a thought leadership white paper to challenge C-suite skepticism about wellness programs. Synthesized research and findings from leading industry initiatives to introduce a Value of Investment approach encompassing health impact, productivity, engagement and other measures of organizational value.
Developed a comprehensive product-launch white paper from clinical research, first establishing the scope and consequences of gaps in care before introducing Alere CareAlerts as the solution. Translated complex evidence, clinical guidelines and functionality into an accessible narrative supported by visuals and measurable results.
Developed a timely ebook showing Employee Health and Occupational Medicine markets how Net Health technology could help manage COVID-19. Integrated client experiences and testimonials to validate the solution in real-world settings, creating credible sales content that drove conversations and new business opportunities.
Developed a thought leadership ebook to help occupational medicine businesses overcome common challenges and identify opportunities for growth. Combined industry research, expert insights and practical guidance on billing, technology and more to educate the market while positioning Net Health as a trusted resource.
Transformed expert conversations, research and performance data into a cohesive thought leadership ebook for the rehab therapy market. Synthesized interviews and materials into an accessible narrative around six key revenue KPIs. The campaign performed strongly, generating engagement and new business for Net Health.
Created a practical ebook to help HR, benefits and wellness leaders improve employee engagement with health programs. Combined communications strategy, actionable guidance and a client success story to address a critical customer challenge while supporting both prospect conversations and client retention.