Sales Enablement

PAYSPAN | SALES ENABLEMENT

Building a Corporate Sales Story from the Ground Up

Payspan lacked a standardized corporate sales presentation, leaving sales teams to assemble their own materials for prospective clients. To establish a consistent, on-brand narrative, partnered with a creative agency to develop the company's first comprehensive corporate sales deck.

Played a central role in shaping the strategic framework, storytelling, presentation flow and copy, working closely with the agency on the overall vision. The result was a cohesive sales tool that connected market challenges to Payspan's solutions, competitive advantages and customer success stories.

Corporate Deck

View Presentation

Key Message Development

Mapping the Health Plan
Buyer Journey

Building More Effective
Sales Conversations

Building a Unified Brand Message from the Inside Out

Developed a comprehensive, 27-page buyer journey guide for Payspan's health plan market, examining purchasing processes, decision-makers, challenges and content preferences. Created four detailed executive buyer personas with tailored key messages, objections and elevator pitches. The guide provided sales and marketing teams with actionable insights for prospect engagement, targeted campaigns and messaging strategy.

Developed a series of buyer personas targeting key decision-makers within health plans to help sales teams understand their prospects' responsibilities, motivations, goals and challenges. Each persona provided guidance for tailoring sales conversations and addressing potential objections, along with targeted messaging and an elevator pitch to support marketing communications and sales outreach.

Identified a lack of consensus among Payspan leaders on the company's value proposition and key messages. Developed an internal leadership survey, quantified responses and used majority opinions to establish a unified brand messaging framework. The new platform provided a consistent foundation for sales and marketing, aligning teams around the company's positioning and competitive differentiators.

Collateral

Turning Complex Solutions
into Sales-Closing Stories

Developed a series of two-sided product sales sheets translating Payspan's complex healthcare payment solutions into clear, persuasive sales messages.

Each piece highlighted customer challenges, product benefits, competitive advantages and measurable value, giving sales teams powerful tools for prospect conversations. One sales representative credited the Provider Solution sales sheet with helping close numerous deals.

Here are just a few examples.

Click on any sales sheet to view the full document.